I am now more attuned to the retail cycle that I was before I started this blog, but it still seems really early. My daughter just got out of school 2 weeks ago, and the neighboring school district, that had even more snow days to make up this year, got out last week. But here we are kicking off the Back to School shopping season.
According to National Retail Federation’s 2013 Back-to-School survey conducted by Prosper Insights & Analytics, families are paying attention to these deals earlier than ever before: 24 percent of consumers with children in grades K-12 last year said they began shopping for school items at least two months before school started, a significant increase from 15 percent in 2007.
According to National Retail Federation’s 2013 Back-to-School survey conducted by Prosper Insights & Analytics, families are paying attention to these deals earlier than ever before: 24 percent of consumers with children in grades K-12 last year said they began shopping for school items at least two months before school started, a significant increase from 15 percent in 2007.
"In places like New York City where school ended just a few days ago, preparing for “back to school” can be hard to believe for some parents. But for families who wish to avoid the long lines typically associated with late August school and college shopping, spread out their spending and ensure they get their hands on the hottest products at a reasonable price – some retailers have them covered."
By Kathy Grannis The National Retail Federation
The research from the NRF's Retail Insight Center shows that over 76% of adults in households with school aged children say that the economy will impact their Back to School Shopping. The chart below shows how:
| Economy's Impact On BTS Plans |
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| Information Among households with a school age child |
 Charts from the NRF Foundation’s Retail Insight Center.To access this data and more research please visit the Retail Insight Center. |
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