Wednesday, February 12, 2014

French Toast's Mobile Website

This month I received a copy of the Spring 2014 French Toast catalog in the mail.  I browsed through it to see if any new items were featured.  The clothing items featured included the same classic items that parents count on.  Instead, I noticed several features promoting their mobile website for "on the go shopping".

I spend a good amount of time on my iPad, so I picked it up to see if I noticed anything different on their site. I didn't; I was still browsing the full, regular site.  However, when I browsed the French Toast site from my iPhone, I was redirected to a mobile version with simple text menus for navigation.  The menus are consistent with the choices available on the full site, so they were familiar and easy to use.

I work in technology so I am very familiar with the trends showing rapid growth of consumers using tablets and phones to connect with brands and shop online.  I applaud French Toast for making the effort to develop a mobile friendly version of their site.

So what does this mean for us?  Well, next time your out and about and your little one rips a hole in the knee of his school pants, you can go ahead and place a quick order to have a replacement pair sent to you. Instead of waiting until you get home, you can place an order during warm ups at soccer practice or in the waiting room of the pediatricians office or wherever you find a few spare minutes. As parents, we have a lot going on.  In my opinion, all efforts to simplify things and help us easily cross items off the family to-do list are greatly appreciated. Less time on family chores means more time for family fun.

So give it a try and chime in here to let us know what you think of the new mobile friendly site at

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